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Every school can become a great school. All it takes is great communication, solid academics, inspiring teachers, enthusiastic parents, and a supportive board. Some schools have solid academics and inspiring teachers but don't get the word out about their teachers and what's being taught. In other words, they lack great communication. Some schools have visionary leaders but lack the support of their board of trustees. You need all five attributes present to be a great school. Let's look at them in detail.

Great Communication

Thirty years ago, most schools published an expensive printed catalog that looked like one of those expensive coffee table books. Indeed, that was how it was intended to be used. When parents had their friends over, and your school's beautiful, eye-catching catalog was spotted, the conversation invariably turned to St. Swithin's, how great that school was, and how much their children enjoyed going there. Many schools still produce those lavish catalogs and they can and do serve a purpose. Truthfully, they have mostly gone the way of the buggy whip.

The other old-fashioned way of communicating was by writing a letter or sending a thank you note. Catalogs and letters have been replaced by email, texting and messaging via apps like WhatsApp and Viber, as well as social media such as Facebook, Instagram, YouTube, and TikTok. Nowadays, we all expect communications to be instantaneous. We have to get our news and information at warp speed. Of course, letters still have their place for

On Being An Effective Leader

The crashing over the United States in the fourth quarter of 2023 seems to me to have been inevitable.

• I will leave it to far more qualified writers than I to explore the causes and effects of such a vast disturbance.
• However, I recommend that you take the time to read source materials and understand the issues involved.
• I also want to remind the heads of private day and boarding schools that they can and should learn three critical lessons from what we all are experiencing.
• The chief officer of any institution must be a listener, a learner, and a leader.

1. Listen

Overwhelming expressions of opinion don't come out of nowhere.

• It's like you and I putting a pot of water on the stove and turning the dial to high.
• You know the pot could and will boil, but you can continue your business until then. Right?
• Wrong! Before you know it, the pot is boiling uncontrollably all over the place.

Don't ignore issues you hear about on your campus.

• It doesn't matter whether it's a member of your cleaning crew, your physics teacher, or a member of the board of trustees.
• Every voice is important.
• You must listen carefully to each and every one.

Read articles such as Dr. Susan Whitbourne's

When searching on Google, how often do you venture beyond the first page of results? Do you click on the top-ranking website? of people click on the first result they see on Google. So, the burning question is: How can you position your school in that coveted #1 spot?

The answer lies in implementing effective techniques for your school to rank highly on specific keywords. SEO involves tailoring your website to meet the criteria that Google considers when ranking websites. SEO is one of the most powerful tools for boosting your school’s enrollment marketing strategy.

First, what is a keyword? A keyword is anything a user searches on Google. When parents search “private school in Los Angeles,” you want to ensure you rank well on that keyword.

You might wonder if you need to be an SEO expert to improve your website's visibility and increase your keyword ranking. Fortunately, the answer is no! A significant portion of SEO can be accomplished organically by having a well-designed website and understanding the basics of what to do and what not to do.

Here are some top SEO to-dos and not to-dos to help reach that coveted #1 spot for school marketers.

1. Content Is SO Important
   
   This cannot be understated. If your site hasn't been updated recently and lacks substantial written content, your first step is to (re) write fresh

Spring is an exciting time both for private schools and for their new incoming students. Now, I know you're thinking, "Why spring? I thought schools opened in the fall? In September." Well, of course, you're right. Schools do welcome their new students at the beginning of the fall semester. But they also make a big fuss about their new students in the spring. After all, why talk about success once when you can talk about it all year long. It's just good marketing. �������� schools are constantly looking to fill their empty seats. While certain times of the year are busier than others in the admissions department, the director of admissions has to focus on her school's finding new students throughout the year. Welcoming new students is an essential part of her job.

This video shares some tips on creating social media content.

Why is welcoming students so important?

Welcoming new students is important because it makes new students and their families feel that they are part of the school community from Day 1. Most new students will be concerned about basics like making friends and fitting in. Most parents want assurance that their children have everything they need to be happy and successful in their new school. The welcoming process sets the tone. It states unequivocally that "We are so happy you are here. We are so happy that you are part of our

Planning for the future growth of your school in these uncertain times is a challenging exercise. The object of this essay is to give you some guidelines to help you and your trusted advisors plan for the next five years. I am writing this for small schools to help you understand the process that large schools with ample resources to hire consultants and strategic planners use to plan their future growth.

Include the following components in your Plan For Future Growth should have

1. Develop an overview of what you want to achieve.
2. Investigate the competition.
3. Examine your organization.
4. Develop an implementation plan.
5. Develop a marketing strategy.
6. Outline the risks your school faces.
7. Hold information sessions with members of your school community.
8. Track your progress towards your objectives.

Overview

Keep your overview brief yet comprehensive. It should explain the goals of your Plan for Future Growth. For example, if your area is experiencing rapid growth, refer to that as the underlying reason for building your Plan for Future Growth. Then write something like, "Anytown has had an influx of new families at a rate exceeding national averages. As a result, we aim to prepare for the demand for private school seats by adding one class to each grade over the next five years."

Include the important points of your Plan. The overview is a summary, not a detailed list of the things you wish to accomplish.

Investigate your competition.

First of all, know who your competition is. Use �������� School Review to search for