In 2000, choosing a private school was at a crossroads. Back then you had the traditional ways of finding schools and finding out more about them. You asked around. Personal recommendations from family and friends were an important starting point. Indeed, they still are. Then you contacted schools you knew about and requested a catalog or brochures. You could also buy a print directory of private schools, if indeed one was available. (I still have a vintage copy of The New York Times Guide to New York City Schools written by Grace and Fred Hechinger and published in 1968.) And you could always hire an educational consultant. Researching schools was fairly labor intensive. It also took time.
It is remarkable how all that has changed in just a few short years. First, schools adopted websites as their primary means of reaching families. Today, in 2026, nearly every private school uses its website as the central hub for admissions information, virtual tours, tuition details, curriculum guides, calendars, and application requirements. The transition from printed materials to digital media has transformed the way families research schools. As we now use the internet for everything from banking to healthcare appointments, researching private schools online has become the natural starting point for most families.
| 2000 | 2026 |
|---|---|
| Books | Search engines |
| Word of mouth | School comparison websites |
| Educational consultant | Interactive school directories |
| Printed directories | AI-powered search tools |
| Request catalogs | Virtual tours |
| Call the schools | School websites |
| Consultant | YouTube |
| Social media | |
| Parent webinars | |
| Educational consultant |
Knowing What to Look For and Where to Look
I think that the toughest part
